The term "Beacon" refers to something visibly attractive to deliver a message or a signal. Apple Inc has introduced the concept of iBeacons which is mainly used as a messaging system in the indoor locations. A number of companies seem to show their interest to manufacture such hardware device for Beacon technology.
Beacons are categorized into two forms: Embedded Beacon Receiver and Rack Mount Beacon Tracking Receiver, used for teleports and broadcast facilities which highly require precise satellite beacon signal acquisition. There are various reasons to adapt the beacons in a business.
All the hardwares associated with Beacons are low in terms of cost, and power. They act both as a transmitter as well as a receiver.These pieces come with embedded Bluetooth chips, supported with a lithium battery. Cost is one of the negligible factors here because most of the companies provide Beconn transceivers at a very pocket friendly price.
It is a less time consuming because it hardly takes a few days to put the beacon to work. They are beneficial in terms of low maintenance cost as compared to other marketing software. Once they start functioning, they don’t require human intervention. As soon as the user reaches the range as per the time interval set by the administrator, Beacons start pushing messages and display videos as well as images.
The number of the users doesn’t matter because Beacons are versatile enough to handle things very quickly. A single Beacon helps to display multiple messages based on the context of the receiver as context based advertising is required for the marketing independent of the industry.
Beacons can be used in any industry such as Airports, Hospitals, and Shopping Malls
etc. Every businessman prefer to use Beacons in their businesses because Beacons keep record of all the happenings and also help in collecting the information from users.
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